Brand Identity
Package Design
UX/UI

WagWorks

WagWorks is a dog treat brand built around creativity, care, and character. It began in Melbourne with Dan, an artist and baker, who started making treats for his rescue pup, Billie. What came out of the kitchen was a little messy, a little wonky, and full of heart. That same spirit shaped the brand itself; fun, thoughtful, and proudly handmade. Each treat is oven-baked in small batches using organic, human-grade ingredients, with no added sugar or artificial flavors. The brand draws inspiration from sketchbook scribbles, playful imperfection, and dogs with big personalities. From the bold color palette to flavor names, everything about WagWorks is designed to feel artistic, expressive, and a little offbeat.

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